What we've done
Atelier Rouge Pékin is a French-Chinese fashion brand based in Beijing, offering 100% made-in-Beijing apparel and jewelry. Their products range from the minimalist-cut Mao jacket to outfits with traditional patterns. In keeping with this style, B.dgtal developed a fully custom website with a minimalistic design, based on provocative photography and modern typography.
The result was a marriage of the modernism of French design to traditional Chinese sensibilities. The website has gone beyond only reaching a Chinese audience, but also into European and American markets.